Facebook, Twitter, merchant circle, blogs, and a number of other social media are available to small businesses for marketing.
Each possibility has its own set of requirements.
They may sound tempting for the small business owner yet each requires time and careful thought before launching.
If you have a blog, who will write in the summer if your are busy with your brick and mortar business, how often should you update your blog, who should write it, and a number of other considerations.
Before getting caught up in blogging or other social media formats consider your limitations so you can choose the one that fits your business and you the best.